Unit 5 Getting the Message

Ⅰ. Words and Expressions
1. convey ---- To take or carry from one place to another; transport. 运送；运输
---- To communicate or make known; impart通知；通报；传达
The truck conveyed machinery across the country. 这辆卡车在全国各地运送机器。
Wires convey electricity.金属线导电。
I will convey the information to him.我将把这消息通知他。
2. advertise ---- To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase sales. 做广告
---- To warn or notify告诫，告知
The company advertised for a new secretary.公司登广告招聘一名新秘书。
We should advertise for someone to look after our children.
我们该登个广告聘人来照管孩子们。
3. advertiser 广告商
The report gives advertisers a new picture of women today.
这份报告使广告商对今日妇女有了新的认识。
4. brand ---- A trademark identifying a product or a manufacturer
商标；牌子；烙印
What brand of soap do you like?你喜欢什么牌子的肥皂？
（常与of连用）特殊类型
his own brand of humor 他独特的幽默感
These cattle have my brand on them. 这些牛身上都有我打的烙印。
5. consideration ---- Careful thought
Please give the problem your careful consideration. 请你仔细考虑这个问题。
短语：
in consideration of 报答；由于
take … into consideration 顾及，考虑到
under consideration 在考虑中，在研究中
6. charge ---- Expense; cost 费用；花费
---- The price asked for something 价格，收费
a charge for the use of the telephone 使用电话的费用
The charge for a front-row seat is $3. 前排座位票价每张三美元。
---- Management 监督；管理
---- A claim of wrongdoing 指控；控告
a charge of stealing 偷窃罪的指控
The charge carries a possible sentence of three years.这项控告可能要判三年徒刑。
短语：
in charge of 负责
The chief engineer was in charge of directing the building of the subway.
主任工程师负责指挥地铁的建造工程。
I was in charge of my sister. 我在照看我妹妹。
In the charge of / in one’s charge 归某人负责；由某人监管
The factory is in the charge of a special committee. 这家工厂现在由一个特别委员会监管。
7. loss ---- The act or an instance of losing; something that is lost; people lost in wartime or an accident.损失；丧失；遗失。
The loss of my watch meant that I had to buy a new one.
我的手表丢了就意味着我得买只新的。
Have you reported the loss of the technical papers about the new product to the police? 你们把丢失新产品技术文件的事向警方报告了吗?
His unfortunate death was a great loss to the firm.
他的不幸去世对他的商行来说是个重大损失。
The losses are computed at $1000. 估计损失1000美元。
短语：
at a loss ①低于成本的：
sold the merchandise at a loss.
赔本卖出货物
②迷惑的；不解的：
I am at a loss to understand those remarks. 我不理解那些话
8. blame ----To hold responsible. 负责
---- To place responsibility for (something) 归咎：把（某事）责任归于…
Blame it!(美) 该死!
Don't blame it on him, but on me. 别怪他,该怪我。
They blamed the failure on George. 他们把失败归咎于乔治。
Blame me if I don't. 我要是不这样做,随你怎么办好了。
They blamed the secretary for the delay of the plan. 他们怪罪秘书造成计划延误。
短语：
be to blame 应受谴责
The children were not to blame. 孩子们不应受到谴责。
The driver was not to blame for the traffic accident.那次交通事故不应该责怪司机。
I am to blame.是我不好。
9. broadcast ---- To transmit (a radio or television program) for public or general use. 传播：传播（电台、电视节目），供大众使用
---- To send out or communicate, especially by radio or television.
播放：尤指通过电台、电视，播出，发送：
The agency broadcast an urgent appeal for medical supplies.
代理商通过电台紧急呼吁要求药品供应
to broadcast the gossip 传播流言蜚语
The BBC broadcasts every day. 英国广播公司每天广播。
Radio Beijing broadcasts on a dozen different frequencies.
北京电台以十几种不同的频率进行广播。
The news broadcast will be at 7.00. 新闻广播将在7点开始。
She made an interesting broadcast about the origin of modern music.
她在广播/电视节目
10. post ---- To display (an announcement) in a place of public view.
贴布告：在公共场所贴（布告）
---- To cover (a wall, for example) with posters.
贴海报：用海报张贴
The names of the members of the team will be posted up today.
队员名单将于今天张榜公布。
The ship was posted missing. 该船宣告失踪。
11. hand in hand手拉手, 联合
go hand in hand with与...共同行动；与...相配合；与...一致；与...结合在一起
The development of agriculture should go hand in hand with that of industry.
工业和农业应共同发展。
12. react ---- Chemistry To undergo a reaction【化学】 起化学作用：产生化学反应
---- To act in response to 反应；反抗
How did your mother react to the news? She reacted by getting very angry.
你妈妈对这个消息的反应怎样？她的反应是非常生气。
An acid can react with a base to form a salt. 酸和碱起化学反应成盐。
13. annoy
annoy with 生…的气
annoy at 讨厌某事
These flies are annoying me. 这些苍蝇真让人讨厌。
We're annoyed at his cavalier treatment of his old friends.
他用这种傲慢的态度对待老朋友,我们都感到气愤。
14. annoying
an annoying cough. 一声恼人的咳嗽
15. accuse ---- To charge with a shortcoming or an error. 指责：因缺点或错误而指控
---- To charge formally with a wrongdoing. 指控：正式指控某一错误行径
The police accused him of murder. 警方指控他谋杀。
The police accused him of stealing. 警方控告他犯有盗窃罪。
16. associate ---- To connect or join together; combine. 联合，结合：连或接在一起；合并
---- To connect in the mind or imagination 联想：在心里或想象中联系：
联想
What do you associate with such a heavy snow? 这样一场大雪你有什么联想?
17. get across使)越过, 通过, 被理解
18. appeal ---- An earnest or urgent request, entreaty, or supplication. 呼吁，恳求：热切或急切的要求、请求或恳求
The government is appealing to everyone to save water.
政府呼吁每个人节约用水。
The victims' families of the murder have appealed to the Supreme Court to have a definitive answer. 谋杀案的被害家属已经请求最高法院作确切的答复。
---- The transfer of a case from a lower to a higher court for a new hearing.
上诉：把案件从低一级法院向高一级法院移交以进行重新审理
appeal a decision to a higher court 不服判决提出上诉
He appealed against the judge's decision. 他不服法官判决而上诉。
an appeal for aid 恳求援助
an appeal for forgiveness 恳求原谅
The teacher listened to his appeal. 老师倾听了他的要求。
19. appeal to呼吁, 要求, 诉诸, 上诉, 有吸引力
20. frequent ---- Occurring or appearing quite often时常发生的, 频繁的
I enjoyed his frequent visits. 我喜欢他经常来访。
Frequent failures did not affect his morale. 屡次失败都没有使他泄气。
Rains are frequent here in early summer. 这儿在初夏季节常下雨。
21. figure ---- A written or printed symbol representing a number. 符号，数字
---- A pictorial or sculptural representation, especially of the human body.
---- A diagram. 图表
---- An amount represented in numbers 价格：用数来表示的价值
sold for a large figure 以高价出售
a figure of speech. 形象化的说法
She has a five-figure income. 她有五位数的收入。
短语：
figure in 包括：包括，如在计算数量中
figured in travel expenses 包含在旅行费用当中
figure on ①依靠
We figured on your support. 我们就指望你的支持了
②把…估计在内；期望：
I figured on an hour's delay. 我估计要延迟一小时
③计划
We figure on leaving at noon. 我们计划中午走
figure out ①发现或决定：
Let's figure out a way to help. 让我们来找出帮助的办法吧
②解决或破译：
Can you figure out this puzzle? 你能找到谜底吗?
We must figure out how to solve the problem.我们必须想出解决这个问题的办法。
I couldn't figure out who the lady with the sunglasses was.
我想不出那位戴墨镜的夫人是谁。
22. salesman ---- A man who is employed to sell merchandise 男售货员
23. saleswoman ---- A woman who is employed to sell merchandise 女售货员
24. profit ---- An advantageous gain or return; benefit. 得益：得利或回报；收益
---- To make a gain or profit. 创利润：创造收入或利润
make a penny profit on each orange 要每只橘子盈利一便士
This new invention will bring you great profits like a goldmine.
这项新发明会像一座金矿一样给你们带来利润。
I have read it to my profit. 我读了它大有收益。
All his wealth did not profit him. 他所有的财富于他无益。
I don't think it will profit you anything to do that.
我以为那样做对你不会有什么好处。
We hope our criticisms and suggestions will profit you.
我们希望我们的批评和建议将对你有所裨益。
You can profit by making mistakes. 你可以从错误中得到教益。
The students do hope to profit by / from the teacher's comments on their compositions. 学生们真心希望从老师对他们的作文的评语中获得益处。
25. campaign ---- series of operations taken to accomplish a purpose 战役；计划
a campaign to stop people smoking 一项阻止人们吸烟的运动
Did you take part in either of my last two campaigns? 你有没有参加我（指挥）的上两次战役？
a fund-raising campaign 一项筹措资金的计划；
26. policy ---- A plan or course of action, as of a government, political party, or business, intended to influence and determine decisions, actions, and other matters 政策：一个计划或行动路线，如政府、政党或企业的计划或行动路线，意在影响和确定决定、行动和其它事情
It is the policy of the government to improve education. 改进教育是政府的政策。
It's bad policy to smoke too much. 吸烟太多并非明智之举。
27. spokesman ---- A man who speaks on behalf of another or others. 发言发言，亦可指女发言人
28. spokeswoman ---- A woman who speaks on behalf of another or others. 女发言人
29. illegal ---- Prohibited by law or official rules.违法的，非法的；犯规的
An illegal immigrant. 非法移民
It is illegal to steal things. 偷东西是违法的
30. keep an eye out for sb / sth 当心；警惕
31. target ---- Something aimed or fired at. 目标
---- An object, such as a padded disk with a marked surface, that is shot at to test accuracy in rifle or archery practice. 靶子
The hunter's target was a wild animal. 这个猎人的目标是一只野兽。
A target market 目标市场
32. sneaker ---- A sports shoe usually made of canvas and having soft rubber soles. Also called tennis shoe 帆布胶底运动鞋：通常由帆布制成，有软的塑料胶底的运动鞋也作 tennis shoe。
常用复数sneakers
33. nowadays ---- During the present time; now 现在，当今
Nowadays people travel by plane. 如今人们乘飞机旅行。
Nowadays, advertisements can be found everywhere in any big city.
现在,在任何一个大城市里,到处都可以看到广告。
34. nephew ---- A son of one's brother or sister 侄子，外甥
35. waitress ---- A woman who serves at a table, as in a restaurant. 女侍者
36. hostess ---- A woman who receives or entertains guests in a social or official capacity.女主人
---- A woman who is the emcee or interviewer on a radio or television program. 女主持人
37. bridegroom ---- A man who is about to be married or has recently been married. 新郎，即将结婚的男子：将要结婚或新近结婚的男子
bride ---- A woman who is about to be married or has recently been married. 新娘，即将结婚的女子：将要结婚或新近结婚的女人
38. attach ---- To fasten, secure, or join. 系，贴或连接
attach label to parcel 给包裹贴标签
attachment附件
短语：
attach to ① 加入，参加
Pro. Smith was attached to the medical college as a guest professor for two years.
史密斯教授在医学院当了两年的客座教授。
② 加于…之上
No blame attaches to him for the accident. 这个事故他没有受到责备。
We should attach primary importance to the development of economy.
我们要把发展经济的工作放在第一位。
be attached to
认为重要；特别喜爱
Mary was attached to her brother. 玛丽很喜爱她的弟弟。
I am very attached to that old picture. 我很喜欢那幅旧画。
39. point out 指出
Point out the man who beat you yesterday. 把昨天打你的人指出来。
He pointed out that we might have made great mistakes.他指出我们或许已经犯了很大的错误。
40. discount ---- To deduct or subtract from a cost or price.减少；打折
The old model worker's rich experience is not to be discounted.
老劳动模范的丰富经验不可小看。
短语：
at a discount 打折扣；不值钱的；不受重视的
41. make sense 有意义的；有道理的
It doesn’t make any sense to grow economic plants in such a poor country.
在如此贫困的国家种植经济作物是毫无道理的。
42. bonus ---- A sum of money given to an employee in addition to the employee's usual compensation. 奖金；分红，意外的好处
The workers got a Christmas bonus. 工人得到圣诞节奖金。
The win on the pools was a real bonus.
We like our new house and it's a real bonus that there is a swimming pool nearby.
我们很喜欢自己的新房子,加上附近有座游

补充：Slogans
Some famous slogans used by companies in their advertisements.
1. Good to the last drop.滴滴香浓，意犹未尽。——麦斯威尔咖啡
2. Obey your thirst.服从你的渴望。——雪碧
3. The new digital era.数码新时代。——索尼影碟机
4. We lead. Others copy我们领先，他人仿效。——理光复印机
5. Impossible made possible.使不能变为可能。——佳能打印机
6. Take time to indulge.尽情享受吧！——雀巢咖啡
7. The relentless pursuit of perfection.不懈追求完美。——凌志轿车
8. Poetry in motion, dancing close to me.动态的诗，向我舞近。——丰田汽车
9. Let’s make things better.让我们做得更好。——飞利浦电子
10. Take TOSHIBA, take the world.拥有东芝，拥有世界。——东芝电子
11. Just do it.只管去做。——耐克运动鞋
12. Ask for more.渴望无限。——百事流行鞋
13. The taste is great. 味道好极了！——雀巢咖啡
14. Feel the new space.感受新境界。——三星电子
15. Intelligence everywhere.智慧演绎，无处不在。——摩托罗拉手机
16. The choice of a new generation.新一代的选择。——百事可乐
17. We integrate, you communicate.我们集大成，您超越自我。
18. No business too small, no problem too big.没有不做的小生意，没有解决不了的大问题——IBM公司