Day One:

1. Keynote with Kevin Johnson at Microsoft
2. Blow Your Mind Link Building Techniques
3. Winning From The Start: Getting Ad Copy Right
4. Money For What? Search Marketing Payment Models
5. Bot Herding
6. Conversion Optimization: Winning After They Arrive
7. Creating Value In Your SEM Businesses
8. Buying Sites for SEO
9. Closing The Loop: Are You Tracking Every Lead?
10. You&A With Matt Cutts

Day Two:

1. Search Friendly Development
2. Search Marketing & Surviving A Recession
3. International SEO
4. What You Should Be Measuring -- But Aren't!
5. Platform Considerations for the Microsoft Stack and LAMP Stack
6. Analytics Every SEO Needs To Know
7. Bid Management Today
8. Diagnosing Web Site Architecture Issues
9. Expert Technical Review of Your Website

SMX Advanced 简介：SMX Advanced is for experienced search marketers who want to enjoy sessions conducted at a high-level and continue to stay ahead in the ever changing world of search.

SMX（The Search Marketing Expo Conference Series）是世界级的搜索引擎营销大会，它由搜索营销领域顶尖专家现任Search Engine Land的总编及执行主编Danny Sullivan和Chris Sherman策划，对搜索引擎营销行业的探讨、以及与行业人士之间的交流已经教育了搜索营销行业的几代人。