看看自己的博客~ 好像今年寫的文章有點少啊~

這可不能怪我啊~~~ 學習忙到死~ 忙的跟狗一樣~暈死~

嗨~ 可能你會問爲什麽現在又有時間寫了呢~呵呵~我現在正在等上課~ 說來我也真乖~ 2點的課~ 我12點就來學校啦~

本來說是做作作業的~ 可是呢~~~ 作業做得好快啊~ 一會就做好了~ 然後我就看了一些建築網頁最近的更新~ 誰叫我家最近沒網絡呢~ 暈死~

話說我是可以跟房東說沒有網絡的~ 嗨~介於自己用流量用的太多~ 不要意思和房東說~ 方正最近也要複習了~ 所以沒有網絡也是不錯的~ 呵呵~ 說以還是等下個月流量更新的時候再和房東說啦~ 沒有網絡也不錯~ 就是不能給媽媽打電話啦~ 嗨~~~

覺得我的文章有點亂~ 呵呵~ 我的思維現在也有點亂~ 呵呵~

好想回家啊~ 哈哈~11月30的飛機~ 想想快也不快~ 嘿嘿~好想大姨煮的菜啊~

但是回家可能要整牙齒~ 所以能吃的日子也不多啦~ 呵呵~ 沒事就當減肥~~~

回家咯~ 回家咯~~~！！！

Elegant, calm, minimalist, clean and beautiful are among the adjectives that can be used to describe almost all of Marcio Kogan’s much-publicized and much-awarded residential masterpieces.

The magnificent, streamlined residences must serve as an antidote of some sort to the Brazilian architect who has been quoted as saying that he loves his home town of São Paulo and New York because they are similar in their chaotic ugliness, and because he likes “energy, chaos and a multi-cultural population in a city.”

Out of this chaos-, humor- and cinema-loving creative mind, an astonishingly lovely, peaceful balance is projected onto residential projects.

Reviewers of Kogan’s work often mention Ludwig Mies van der Rohe, Frank Lloyd Wright or their contemporaries, but Kogan has said that he is more inspired by Ingmar Bergman, Federico Fellini and Andy Warhol.

However, the 57-year-old Brazilian-born and educated Kogan does have a modernist approach, and he has described the work of fellow Brazilians of modernist ilk -- Lucio Costa, Oscar Niemeyer, Lina Bo Bardi and Vilanova Artigas – as incredible.

The Paraty House, pictured here, is located on one of the hundreds of islands near the colonial town of Paraty, close to Rio de Janeiro. Before it was completed, Kogan predicted that it was to be his favourite house. Its simple premise is two large drawers pushed into the hill and connected by an internal staircase.

Its elegance comes from the seamless link between indoors and out, from the use of native wood, stone and vegetation, and from the minimalist, sweeping vistas that make so many of Kogan’s houses appear as if they were either taking off or recently landed. And although the stacked-boxes style is starting to wear thin as style-du-jour, this is surely one of its best examples. - Tuija Seipell

PRESENTATION: Extraordinary is the New Ordinary: Marketing and Advertising in the Cool Age by The Cool Hunter

As consumers become savvier, and traditional media becomes more and more cluttered, brands are faced with unprecedented challenges: How do they stand out from the crowd?

How can they engage consumers? How can they re-invent traditional channels and create new ones? How can they incorporate creativity to refresh their brands? How can they imbue their brand with a sense of 'cool'?

Contrary to conventional thinking, the answers are simple. In fact, a single solution applies, and it can be summed up in one word:

Innovate.

Innovation isn't an option anymore. It's mandatory. And to today's hyper-informed and perennially connected consumers, it's a basic expectation.

Extraordinary is the New Ordinary takes your marketing team on an engaging journey through innovation. From guerrilla, viral, ambient and outdoor to the latest unexpected marketing spaces, The Cool Hunter will leave your team refreshed, inspired and, most importantly, motivated to create.

WORKSHOP: The Learned Art of Innovation by The Cool Hunter, an in-house innovation workshop:

To some people innovation and the ability to think creatively come naturally, but for most of us, it's a baffling task. The good news is that, while the Steve Jobs' of this world are born with a ‘sixth innovation sense,’ the rest of us can learn it. Mastering the art of innovation is a revelatory process that involves, among other things, a lot of 'unlearning.'

The Cool Hunter will take your team through an engaging workshop that will leave the team with a fresh perspective on your brand, and armed with a toolbox full of new methods and strategies to innovate in both marketing and product development.

Contact: Laura@thecoolhunter.net or bill@thecoolhunter.net

從上周開始一直到昨天，每天都只有2個小時可以睡~

我的天啊~ 這個真的是我讀建築以來最辛苦的一次了~ 有好幾次都通宵到想吐~~

嗨~ 模型一直一來是我最喜歡的一個項目~ 可是總覺得這次做模型做的好辛苦哦~

每天看著天黑，再看著天亮~~~~~ 心裡就想啊~ 我什麽時候可以睡覺啊~~~

當模型交出去的那天~ 突然覺得生活好空虛哦~~~ 人啊~ 就是賤~~~~

虽然作业很多~~嘿嘿~可是今天还是特别的开心啊~~~

因为定的耳机到咯~~ 可爱~~~！！！ 整个耳朵都在耳机里面啦~就算开很小的声音~音效还是很好哦~~~

呵呵~~~

好好哦~~~！！！

We all know that Gen Y is the most cynical generation on earth when it comes to marketing and advertising. They hate being 'sold' to and expect so much more from a brand than just the product.

This cynicism has spawned an amusing trend where cool young things - we've dubbed them Brand Whores - are appropriating corporate logos and turning them into ironic fashion symbols. From McDonalds to KFC, Brand Whores are poking fun at brands and our rampant consumerist culture. Not that the brands mind, we presume. Any opportunity to have their logos splashed about - irony, or no irony - is a chance to market. - Laura Demasi

Strangely, airlines and airplanes and air travel continue to still look pretty much the same, no matter which airline you fly. In fact, most of us would say that the in-flight experience is getting worse each day. Premium-class prices warrant a slightly more tolerable experience, but it is still tough to really tell one experience from the other.

An airplane is of course transportation, and not a hotel, spa or restaurant, but we have been waiting for a long time for the first airline that is willing to embark on true differentiation. Taking cues from cool architecture, leading-edge design and the vibes we see ahead of, and outside of, trends, The Coolhunter is now working on creating truly cool airline experiences, giving premium-class passengers a real reason to select one airline over another.

Absolutely everything— from the on-board entertainment, furnishings and decor, to exclusive on-board shopping — will be curated by TCH. Rather than being mundane, boring and almost same as all other airlines, the TCH-curated in-flight experience will be really something worth talking about. Each flight will be different, each experience more surprising and exquisite. Airliners who want to ad value to their inflight experience, can contact catherine@thecoolhunter.net or bill@thecoolhunter.net

在一個月的瞎逛和找工作之後~很快第二學期就開始拉~

我們是從第二周才開始上課的，上課的第一天，老師就佈置了40幅畫，以及2個模型。

那些畫和模型基本上都是要在2周以後交的~

這一點是很讓我們抓狂的~~~

更讓人抓狂的是~~~！！！開學第一周后就有一個考試~~

我暈死~也不要這樣吧~~考試很好玩哦~~~~？！

反正該考的~該做的我們都認了~~~~~

但是~！！！！！！！！！！

連續2周交模型~~~！！！

不會吧~第4周交一個group model~~~第五周馬上就要交individual model~~！！！！！！

什麽東西亂七八糟的啊~~~第四周~還要交Architecture motion的作業~~~~

我們還要不要睡覺~吃飯啦~~~我的天啊~~！！！！！

以前聽到別人說是讀建築的就會有一種很羡慕的心~~~

現在只會覺得好苦哦~~~~~

ps： anyway~~~加油是不變的主題啊~~！！！！！！