您正在查看 "Ecommerce" 分类下的文章 2007-10-08 18:18 电子商务专业的学生要学国际贸易，物流管理，市场营销，金融，管理，会计，经济，还有计算机学院的相关课程。但是，都是围绕着电子商务来学的。其他专业的一些核心课程，如国际贸易实务，电子商务专业的学生在大四上学期才学，而且还是以专业选修的身份出现的。大四的学生，要么忙着考研，要么忙着工作，怎么会有心思用心学习这些选修课呢？而国际经济与贸易专业的学生就不一样了，这是他们的专业核心课程，他们投入学习的程度必然要比电子商务专业的学生多。
不同专业的学生看同一问题的角度也不一样。同样是物流这门课，有的专业叫做物流与电子商务，有的专业叫做电子商务物流，因为侧重点不一样。
很多专业都要学电子商务概论这门课。它是浙江大学经济学院和管理学院中各专业的必修课。在武汉大学，电子商务好像没有如此受重视，还是有部分专业开了，如新闻与传播学院的部分专业。
要全面发展，必然得有全面的知识结构。所以，各个学科的概论课还是要好好学的，哈哈。至于自己的专业优势嘛，那就是比别人学的更深了。 |
2007-03-11 23:50 一是先消费，后还款。客户无需预先开户，也无需存入任何备用金，在申领到信用卡后，经过简单的开卡手续即可马上使用。
二是一卡双币，全球通行。卡内同时开立有人民币账户和美元账户，客户持卡不仅可以在招商银行、全国“银联”特约商户直接购物消费，在招商银行网点、银联ATM上预借现金，还可以在全球近300个国家和地区2000多万家威士和万事达卡商户使用，在70多万台有威士(VISA)或万事达卡(Mastercard)标志的ATM上提取当地货币，而且都按照国际信用卡组织的优惠汇率，自动转换成为美元进行结算，帮助客户最大限度地减少外币兑换的损失和麻烦。
三是免担保人和保证金，申领手续简单。客户只需提供身份证件复印件及有关证明资料，不需要找担保人、担保单位，也不需存入保证金，就可以方便地申领到信用卡。为尽量缩短客户领卡时间，减少客户跑银行的麻烦，招商银行接受客户提交申请表、发放信用卡都采取直接邮寄的方式，客户从申请到使用一般不超过2周，最短只要四、五天。
办理招行信用卡请将邮寄地址发送21305@oa.cmbchina.com
四是循环信用功能。在客户领取信用卡后，招商银行会为其核定一个综合授信额度，客户在此额度内可以自由消费或取现；还款时，客户可以自行决定还款金额，可以全额还款，也可以采取分期还款的方式，每次仅需归还消费总账款的10%。客户归还所用款项和利息、费用后，额度又自动恢复。对于客户消费用款，招商银行信用卡还具有长达50天的免息还款期，如果客户按期归还了所有消费款项，就可以不用支付任何利息。
五是灵活的信用额度。招商银行信用卡可为客户提供最高折合人民币5万元的信用额度。如客户临时需要超过额度应急用款，只需提前申请，招商银行将根据其资信及以往用卡情况，随时调高临时信用额度，帮助客户解决支付问题。
六是可靠的安全保障。招商银行信用卡在消费支付过程中不需核对客户身份证件，不需输入密码，仅凭客户签名就可办理。如果客户不慎遗失或被窃信用卡，招商银行还提供“失卡挂失即时生效”的安全保障，客户可以直接致电招商银行24小时全国免付费客户服务热线，办理电话挂失，确认后即时生效，客户的利益可以得到最大的保障。
七是提供多种还款途径。为了有效解决客户还款不便的问题，招商银行信用卡推出了多达7种还款方式。客户用款后，可直接到招商银行各网点和自助存款机上直接存入现金，也可以通过该行的ATM、95555电话银行以及网上银行转账还款，通过跨行同城转账和异地汇款方式还款，还可以委托银行自动扣款。
八是专业化的售后服务。招商银行信用卡业务实行的是集中式的作业处理方式，在信用卡中心专门开通了24小时全国免付费客户服务热线800-820-5555，配备了一支高素质的客户服务队伍，为客户提供全天候专业化服务，解决客户在用卡过程中的各种问题。
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2007-03-04 23:27 The field of information systems encompasses many complex technologies, abstract behavioral concepts, and specialized applications in countless business and nonbusiness areas. As a manager or business professional one do not have to absorb all of this knowledge. A useful conceptual framework that organizes the knowledge was presented in this text and what you need to know about information systems is outlined. It emphasized that you should concentrate your efforts in five areas of knowledge:
Foundation Concepts. Fundamental behavioral, technical, business, and managerial concepts about the components the roles of information systems. Examples include basic information system concepts derived from general systems theory, or competitive strategy concepts used to develop E-business applications of information technology for competitive advantage.
Business Applications. The major uses of information systems for the operations, management, and competitive advantage of an E-business enterprise, including electronic business, commerce, collaboration and decision making using the Internet, intranets, and extranets.
Development Process. How business professionals and information specialists plan, develop, and implement information systems to meet E-business opportunities using several strategic planning and application development approaches.
Management Challenges. The challenges of effectively and ethically managing E-business technologies, strategies, and security at the end user, enterprise, and global levels of a business.
Information technologies. Major concepts, developments, and management issues in information technology---that is, hardware, software,networks, data resource management, and many Internet-based technologies. |
2007-03-03 21:54 The first thing a new computer user needs to know about using a PC is how to turn the power on and start in up, assuming that the computer is already out of the box and the cables are correctly connected. To turn on a PC, the power switch (usually located on the front of the system unit) is used. Once the power switch is activated, an indicator light on the front of the system unit lights up. If the power indicator light is on but the computer doesn’t appear to be active, the unit may be asleep--- a low power standby mode designed to save energy and wear-and-tear on the computer. Sleeping computers can usually be awakened by moving the mouse or pressing a key on the keyboard.
After the power button is pressed, the boot process begins. During the boot procedure, part of the computer’s operating system---the type of systems software that manages a computer’s activities---is loaded into the memory. The computer also does a quick diagnostic on the computer and may run special utilities, such as checking for computer viruses. You may hear beeps and whirling noises as these procedures take place and some characteristics of the PC (such as amount of memory, the number of attached drivers, and the operating system being used) may be quickly displayed on the screen.
After a PC is booted up,, the computer waits to receive input from the user regarding what activity he or she would like to perform first. The manner in which an operating system or any other type of program interacts with its users is known as its user interface. Older software programs used a text-based user-interface, which required the user to type precise instructions indicating exactly what the computers should do. Most programs today use a graphical user interface or GUI (pronounced “goo-ey”), which uses graphical objects (such as icons and buttons) and the mouse to much more easily tell the computer what the user wants it to do.
GUIs became the standard once hardware became sufficient to support it. Older systems could not adequately deliver the necessary WYSIWYG ( what you see is what you get, pronounced “wizzy-wig”) displays in which screen images resemble printed documents, since the output wasn’t of acceptable quality. And later, when screen outputs started to look acceptable, it just took too long to display the graphics on the computer to be worthwhile. These days, of course, most computers can rapidly display WYSIWYG displays, as well as other types of text and graphics. |
2007-01-29 17:03
Yahoo!
Personalized content and search options. Chatrooms, free e-mail, clubs, and pager.
www.yahoo.com
Microsoft Network(MSN)
Dialup access and content provider.
www.msn.com
Google
Enables users to search the Web, Usenet, and images. Features include PageRank, caching and translation of results, and an option to find similar pages. The company’s focus is developing search technology.
www.google.com
Baidu.com
The leading Chinese language search engine, provides simple and reliable search experience, strong in Chinese language and multi-media content including MP3 music and movies, the first to offer WAP and PDA-based mobiles in China.
www.baidu.com
YouTube
YouTube is a way to get your videos to the people who matter to you. Upload, tag and share your videos worldwide!
www.youtube.com
Myspace
Social Networking Site.
www.myspace.com
Windows Live
Search engine from Microsoft.
www.live.com
Orkut.com
www.orkut.com
腾讯网
中国最好的门户网站，QQ.COM，新生活，我主张
www.qq.com
新浪新闻中心
包括即日的国内外不同类型的新闻与评论，人物专题，图库。
www.sina.com.cn
Yahoo!日本
www.yahoo.co.jp
Wikipedia
An online collaborative encyclopedia.
www.wikipedia.org
EBay
International person to person auction site, with products sorted into categories.
www.ebay.com
Blogger.com
Free, automated weblog publishing tool sends updates to a sit via FTP.
www.blogger.com
Microsoft Corporation
Official site. Find out about products and services, read company news, or check out job openings. Also offers product support, downloads, and learning tools.
www.microsoft.com
Sohu.com Inc
Produces Chinese language Internet portal and Internet communities.
www.sohu.com
网易
中国最大的网络社区和门户网站
www.163.com
雅虎中国
含新闻、资讯、邮箱和搜索引擎。
www.yahoo.coom.cn
Google UK
The local version of this pre-eminent search engine, offering UK-specific pages as well as world results.
www.google.co.uk
Amazaon.com
Amazon.com, a Fortune 500 company based in Seattle, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and sellers list millions of unique new and used items in categories such as apparel and accessories, electronics, computers, kitchenware and housewares, books, music, DVDs, videos, cameras and photo items, toys, baby items and baby registry, software, computer and video games, cell phones and service, tools and hardware, travel services, magazine subscriptions and outdoor living items. Site has numerous personalization features and services including one-click buying, extensive customer and editorial product reviews, gift registries, gift certificates, wish lists, restaurant and movie listings, travel, and photo processing.
www.amazon.com
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2007-01-28 21:52
Internet Advertising
Advertising is nonpersonal communication of information through various media, usually persuasive in nature about products( goods and services) or ideas and usually paid for by an identified sponsor. All paid space on a Web site or in an e-mail is considered advertising. Internet advertising parallels traditional media advertising, in which companies create content and then sell space to outside advertisers. This can be confusing, especially when a house banner appears on a firm’s own Web site. The key is exchange: If a firm pays money or barters with goods for space in which to put content it creates, the content is considered advertising.
Internet Advertising Formats
E-mail, wireless content sponsorship, and Web sites are the three major vehicles for Internet adverting. E-mail and wireless advertising are most often text-based, tagging along on a consumer’s incoming content from a third party. Conversely, Web advertising usually includes multimedia. Still, Web site advertising can be as small as a line of text with an embedded hyperlink to the advertiser’s site, and e-mail advertising can include graphics. However, based on the definition of advertising, note that HTML and multimedia e-mail messages sent from a firm directly to Internet users are direct marketing, not advertising.
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2007-01-27 19:57 This morning, Shi Yun went home, now only three of my roommates are still here. Time passes so quickly. It seems that the final exam of financial accounting took place yesterday. On that afternoon, I sat at my desk, reading financial accounting textbooks. When it was twelve o’clock, I said to my roommates:” Only two hours is left”. When it was half past twelve, I said to them:” Only one and a half hours is left”. This happened exactly five times, and the last time I said this to them was at two o’clock. “Only half an hour is left, let’s go to the classroom”, I said. Not like any exams we had taken before, there were so many people there in the classroom. I don’t know why. It was said that some leaders of the education department would come to our university, so……
I didn’t go to the laboratory today. I had planned to go this morning, but when I wake up, it was already half past nine, so I decided to go the afternoon. But when it was about one o’clock I felt so sleepy that I went to sleep again and didn’t get up until it was around six o’clock. A whole day was thus wasted, how could I feel so sleepy? One reason that I delay going home is for fear that I will get stick to the TV and abandon study completely. Now it seems that even staying at school won’t make thing better. Alas, that is my life!
Fortunately, I didn’t do nothing the whole day. I read the book “Electronic Marketing” for sometime, and know what the difference between e-business and e-commerce is.
E-business(电子业务)is the continuous optimization of a firms business activities through digital technology. E-commerce(电子商务)is the subset of e-business focused on transactions. E-marketing(网络营销)is marketing infused with technology, boosting efficiency and transforming marketing strategies to create new business models that add customer value and/or increase company profitability. |
2007-01-26 22:06
A book entitled “Architecture-Centric Software Project Management”(基于构架的软件项目管理) was checked out of the library by me this morning. At that time, I didn’t pay much attention to the word “centric”, assuming without thinking that it must have something to do with the word “center”.
On my return from the ecommerce library the late afternoon, I took out the newly borrowed book and began to read it. The first two paragraphs of the foreword([书的]前言,序言) are as follows:
A fundamental assumption of my work in the area of software architecture is that the architecture is the crucial artifact in the development of software systems. The architecture is the basis for achieving business goals and the basis for achieving software quality attributes. This has led to my interest in the design of software architecture for quality and the evaluation of how well an architecture does achieve its quality goals.
Now, however, I see that this is a technology-centric perspective. If the architecture is central to the achievement of business goals for which the system is being produced, then the architecture much become central to the project manager as well as to the architect. In this book, Dan Paulish explores what it means for an architecture to be central to the project manager. I knew that the architecture is the basis for the work breakdown structure and for work assignments, but the project manager must do much more than just assign teams to work on portions of a development and monitor their progress.
I grew a little excited when seeing the word “artifact” being used in the first paragraph. In actual fact, whenever I see a rarely used GRE word appear in a passage, I become excited. However, it is a little bit strange here. The English annotation of “artifact” in the Red Bible(红宝书, I didn’t know its English name until I borrowed the book “寄托蓝宝书” with the English name “the Blue Bible” on its front cover.) is “object made by human beings”. According to the Red Bible, it seems appropriate to use the word here. But in the Longman Dictionary of Contemporary English, the word “artifact” has a more detail meaning---an object such as a tool, weapon etc that was made in the past and is historically important. So strange! How can the word “artifact” be used here?
Even stranger is the word “centric”, which I have mentioned in the first paragraph. My curiosity wasn’t aroused until the word appeared again in the first sentence of the second paragraph. What is the exact meaning of “centric”? There is no such word in the Red Bible, I am sure! So I decide to look it up in my Longman Dictionary of Contemporary English. Much to my surprise, no such word again. Why? No, I am not satisfied, maybe Zhang Han’s Oxford Advanced Learner’s English-Chinese Dictionary(Extended fourth edition) has such an entry. Let me see!
……My God! I just can not believe that neither the dictionaries nor the vocabulary books give the meaning of the word “centric”. What on earth does the word “centric” means?
Of course, a book like this should by no means be read this way, as it was not written for English learning, but I just feel so strange. Why? Why? Why? Why? Why? Why? Why? Why? Why? Why? Why? Why? Why? Why? Why? Why? Why? Why? Why? Why? Why? Why? Why? Why? Why? Why? Why? Why? Why? Why? Why? Why? Why?
Well, I have no more time to think this through. If anyone knows, please tell me! I am about to take a close look at what “architecture” means in the software engineering world. It must be very interesting!
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2007-01-02 3:47 A man is debating what to give his girlfriend for her birthday. "I know," he says to himself, "I'll give her cash. After all, I don't know her tastes as well as she does, and with cash, she can buy anything she wants." But when he hands her the money, she is offended. Convinced he doesn't really love her, she breaks off the relationship.
What's the economics behind this story?
In some ways, gift giving is a strange custom. As the man in our story suggests, people typically know their own preferences better than others do, so we might expect everyone to prefer cash to in-kind transfers. If your employer substituted merchandise of his choosing for your paycheck, you would likely object to the means of payment. But your reaction is very different when someone who (you hope) loves you does the same thing.
One interpretation of gift giving is that it reflects asymmetric information and signaling. The man in our story has private information that the girlfriend would like to know: Does he really love her? Choosing a good gift for her is a signal of his love. Certainly, the act of picking out a gift, rather than giving cash, has the right characteristics to be a signal. It is costly (it takes time), and its cost depends on private information (how much he loves her). If he really loves her, choosing a good gift is easy because he is thinking about her all the time. If he doesn't love her, finding the right gift is more difficult. Thus, giving a gift that suits the girlfriend is one way for him to convey the private information of his love for her. Giving cash shows that he isn't even bothering to try.
The signaling theory of gift giving is consistent with another observation: People care most about the custom when the strength of affection is most in question. Thus, giving cash to a girlfriend or boyfriend is usually a bad move. But when college students receive a check from their parents, they are less often offended. The parents' love is less likely to be in doubt, so the recipient probably won't interpret the cash gift as a signal of lack of affection. |
2006-12-30 9:13
The Internet has made this world an open enterprise. It has become important for companies to further expand their market and their consumer targets. Engaging to Internet marketing maybe a risk for people who wish to be involved with this type of business.
Ensure that most of your target consumers will surely acquire your product. Consider the best products which will definitely capture their interests and needs. This means that you need to identify specifically who these people are, their location and financial level in the society. Have a marketing knowledge and skill to achieve your goal in the field of Internet marketing.
At the present, you can use varied Internet marketing Solutions that are being offered by companies which can be your tool for support to your
consumers. This solution maybe email marketing, search engine optimization or creating web pages or sites. Since you need to maximize your return profit, you need to choose Internet marketing Solutions that will help you achieve this. These marketing techniques will not cost much since they are very self-explanatory, thus, learned easily.
Email marketing is a common Internet marketing Solution. This is a cost effective way of communicating and interacting to your consumers, driving them to visit your website and check out your products. It may be in a way of marketing articles, leading them to forums or newsletters. A newsletter has an advantage of expanding your consumers as more and more sign up on it until you can have a bulk list of emails.
Another great Internet marketing solution is through websites. This is a good promotion strategy to employ since you can display all the necessary information for your target consumers. The website should capture their interest and be complete since every transaction, from inquiry to payments may take place. All correspondence that will be done online must be well-facilitated by the features of your website.
Another Internet marketing solution is search engine optimization. This is a type of service for your website that you can make use of in order to raise the number of visitors to your site. Once a consumer uses a search engine, your website will rank high in the list of searches which in return will increase your site's traffic.
Considering these Internet marketing Solutions, there are different
companies offering software products containing one or all of these
solutions. It would be a great opportunity to try one of these which
will match your financial capability and expected return profit.
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