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户外广告英语专业术语
2008-05-02 16:29

B

标准户外广告 standardized outdoor advertising

C

创意          creative

创造力        creativity

创意纲要       creative brief

创意组合      creative mix

创意过程      creative process

创意金字塔    creative pyramid

超大广告牌    bus-o-rama sign

D

地理人口细分 geodemographic

地理版        geographic edition

地理细分      geographic segmentation

大创意        big idea

单位成本      cost per point

独立品牌      individual brand

F

反馈          feedback

G

广告          advertising

广告主        sponsor

顾客          customer

广告代理公司 advertising agency

广告津贴      advertising allowance

广告申请      ad request

广告印象      advertising impression

广告计划      advertising plan

广告讯息      advertising message

广告调查      advertising research

广告战略      advertising strategy

广告战略调查 advertising strategy research

公告牌        bulletin board

H

户外媒介      out-of-home media

户外广告      outdoor advertising

环境因素      environment

回忆测试法    recall test

J

假定消费者    implied consumer

K

客户联络      account executive

客户策划      account planning

L

利益           benefit

利益细分       benefit segmentation

路牌           bulletin structure

M

媒介          media

美术总监      art director

目标市场      target market

目标受众      target audience

目标营销过程 target marketing process

P

品牌            brand

品牌兴趣        brand interest

品牌忠诚度    brand loyalty

评估标准      evaluation criteria

Q

企业目标      corporate objective

企业广告      corporate advertising

千人成本      cost per thousand

企业市场       business market

欺骗性广告    deceptive advertising

R

认知          cognition

认知失调      cognition dissonance

S

受众          audience

受众构成     audience composition

受众目标      audience objective

受众占有率    audience share

实际消费者    actual consumer

随机概率抽样 random probability sample

市场细分      market segmentation

T

态度          attitude

W

文案          copy

文案要点      copy point

文案人员       copywriter

X

消费者广告      consumer advertising

消费者行为      consumer behavior

消费者市场      consumer market

消费者决策过程 consumer decision-making process

消费心态细分    psychographic segmentation

销售推广        sales promotion

销售测试法      sales test

现有顾客         current customer

Y

艺术         art

营销         marketing

营销传播      marketing communication

营销目标     marketing objective

营销组合     marketing mix

营销公关     marketing public relation

营销战略     marketing strategy

诱导性差异    induced difference

有意劝服路径 central route to persuasion

Z

展台          booth

赞助             sponsorship

注意值         attention value

郑重陈述      affirmative disclosure

知晓广告      awareness advertising

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