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Online Social Network - 我们的社交关系
2006-08-02 23:02
先说一下Social Network这个词,我想可以翻译为社交关系,社交网络或简单的人际关系。来看一下wikipedia的解释:

“A social network is a social structure made of nodes which are generally individuals or organizations. It indicates the ways in which they are connected through various social familiarities ranging from casual acquaintance to close familial bonds. The term was first coined in 1954 by J. A. Barnes (in: Class and Committees in a Norwegian Island Parish, "Human Relations"). The maximum size of social networks tends to be around 150 people and the average size around 124 (Hill and Dunbar, 2002).
社交关系是由一个个体节点或组织构出的社会结构, 这个结构的结识范围可能自己身边熟悉的,或者偶然认识的,最大会有150人,平均124人左右 -查看一下手机列表,聊天列表,好像是有不少人了,即使很少联系的,经常联系的。

Social network analysis ( related to network theory) has emerged as a key technique in modern sociology, anthropology, geography, social psychology, information science and organizational studies, as well as a popular topic of speculation and study. Research in a number of academic fields have demonstrated that social networks operate on many levels, from families up to the level of nations, and play a critical role in determining the way problems are solved, organizations are run, and the degree to which individuals succeed in achieving their goals.

Social networking also refers to a category of Internet applications to help connect friends, business partners, or other individuals together using a variety of tools. These applications, known as online social networks are becoming increasingly popular[1].”

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为什么要解释一下它,是渐渐发现对Social Network的关注已成为一种趋势,同时也算是对之前的数据收集-来了解一下中国的网民统计 做一个讨论延伸,之前我们讨论Web2.0,讨论个人的兴趣趋势,讨论如何实现互联网个体的价值和贡献,但到头来,人不是独立个体,人是社会的个体,社会是人的社会,分析个体之间的关系和关联,有助于对个体用户行为的判断,并辅助市场策略的定制。很简单的例子我在Flickr上传了照片,就很想尽快让家人朋友知道,当家人朋友看到了我的在线图片的时后。他们同样也会有分享他们的照片给我或者他们的朋友家人的倾向或者说需求,这样一个关系网络就很容易建立起来了,并会不断扩展,而促进这个网络发展是来自个体的主动行为,因为每人都有维护各自群体的能力和欲愿,特别对当前的刚进入社会或准备进入社会的年轻人,也许这也是Myspace能迅速成长的一个主要因素。如果是一个好的产品,提供一个好的平台,借助人的相互传播远胜于高投入的广告宣传。 很类似一个传统的字眼“口碑”-“酒香不怕巷深”。可以再补充说明一下YouTube. 现在看来他成功的主要因素应该就是那个Share 按钮。那个容易与他人分享并传播的概念。 有什么比用户自己说好更重要的。
 
相信关注关联群体的开发会有很好的用户回报的。

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