SAN FRANCISCO March 23 morning news, according to foreign media report today, Sony said it will use the entry-level Pocket Reader e-reader price reduced to 169 U.S. dollars. The industry believes that this may mean that the e-reader market, price wars start.

Sony for the Pocket Reader discount will be offered 30 U.S. dollars to continue until April 3. Apple will be on sale April 3 Tablet PC iPad. Sony's Digital Reading Business CEO Steve? Haber (Steve Haber),chanel handbags, said: "Sony's overall mission is to promote the number to more users to read,gucci handbags, to provide consumers with more products, choice and value. This price promotions in the consumer the electronics industry is normal. "

Analysts said Sony Reader, Amazon Kindle and similar black and white screen of pure electronic reader need to cut prices in order to remain competitive, as some color multifunction digital products have begun price of less than 500 U.S. dollars into the market.

prices have gone down the price of Sony's Pocket Reader Amazon Kindle less than 90 dollars, but the latter has a wireless connection and e-book download and other functions. Forrester analyst James? Maikui Wei (James McQuivey) expects the price of a pure electronic reader to the next year will be as low as 99 U.S. dollars. He said: "In with the multi-product competition, you need to give a clear signal to show the pure electronic reader competitiveness. 99 U.S. dollars the price of just such a signal."

At present, the Most e-readers cost more than 99 U.S. dollars. However, as more Asian companies enter the e-reader display market, this cost is likely to fall. Sony's temporary price reduction is a reflection of this. However Maikui Wei said, such an approach are also at risk. He pointed out: "The problem is, which makes users feel prices will continue to fall." But through temporary price cuts, the user will be seriously consider and begin to buy.

At the same time, Amazon launched Kindle is being applied for a variety of platforms, ensure that the Kindle is the best choice for users to buy e-books. Amazon will be released after the iPad sale iPad version of Kindle application. (Qiu Yue)

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