博客地址 http://www.zetafocus.com

1. Continuous Search Engine Optimization
1. 持续不断的搜索引擎优化
When doing search engine optimization focus on improving your link popularity, adding fresh content, monitoring website results, testing various keywords, etc.
Why continuous? It's not a one time job to optimize your new pages that feature the new product for the search engines but a never ending battle with other thousands of pages wanting to get higher rankings. Even if you do manage to be on the first page for several keywords defining your new product, it will take at least 2 months to get there but it will take forever to keep them there.

2. Submit your shareware to software download sites and directories
2. 提交软件到下载站和目录
Promote your software by submitting it to as many download sites and directories as possible. Is it worth submitting your software to hundreds of download websites? Some say it is, others say it's a complete waste of time. If your product is new, at least one time you should invest time to announce it to every download website. My opinion is that it does make the difference. The more, the better. You should test it for yourself!
Meanwhile here's an article about "The importance of shareware submission" you might find useful.

3. Affiliates marketing
3. Affliate (联署) 推广
Affiliates are people who will promote and sell your software products from their websites, in return of a small commission for every sale. It's not working every time, but for some markets, it is replacing the sales department! To benefit from this marketing method you need to understand some of the things that matter most to affiliates and the mistakes that merchants do.
See "Top 5 mistakes that affiliate managers do"

4. Pay per Click campaigns
4. PPC广告/Adwords
Important search engines place ads near search results for a small fee. The idea is to bid for relevant keywords that bring pertinent results related to the product you're selling, and place your advertisement on the top of the page of the search engine.
AdWords (advertising tool from Google) is very effective and it's the quickest way to promote your new product online. Don't assume that this is an easy task. It's not. Remember that Google is a tough nut to crack, but with the right set of tools and a lot of hard work and dedication, it can be done.
See "AdWords Campaigns? Avoiding the Mistakes"

5. Write newsletters and press releases
5. 撰写新闻稿
A newsletter is an easy way to stay in touch with your clients, prospects and affiliates. The success of an e-mail newsletter distribution system depends on your database: you need to keep it up to date and accurate.
Announcing a new product or an update is a very good reason to write and promote a press release and to send a newsletter about it. If your press release is deemed newsworthy by the editors of the websites you submitted it to, then it may be published, which means free advertising for you, and also keeping your business fresh in the mind of your customers.
Here's a list of "50 Press Release Submission Websites" where you can promote your press release most of them for free.

6. Write and submit articles
6.撰写和提交文章
There are many ezines and online publications on the internet where you can publish software related articles, in order to get free exposure and consolidate your image as a professional in your domain.
See "50 Free Article Submission Websites".

7. Social Media
7. 社会化媒体
Social Media Marketing mixes viral marketing strategies using social media sites such as del.icio.us, newsvine, spurl, reddit, etc. Online communities may help you increase brand awareness, traffic, gain good back links. Are you wondering how this may happen? You can start by creating bookmarklets to insert into your articles, whitepapers, press releases and any other page that visitors might catalog as useful information. Visitors will have the chance to recommend you, to tell others about you and in the end this will lead to increasing popularity.
See : " How to Get Traffic from Web 2.0 Sites like Digg, Reddit & StumbleUpon"

8. Blog and RSS
8.博客和RSS
It can help you stay in touch with others, receive feedback from clients, build online reputation and awareness of your new releases. In the series of interviews we have started, both our guests are using blogging in their marketing strategy and they are very good at it. Here's the interview with Bob Walsh, a successful author and blogger, who also wrote a book of tips and trick for blogging. Maybe you haven't started blogging because you might have thought that you are not a good writer. If you're passionate about your software, you will definitely be inspired!
RSS feeds facilitate the communication between the publisher of a certain website and its readers. Typically, headlines, press releases, articles and promotions are published by means of RSS. When it comes to promoting your RSS feeds, it is best to do it through your own channels, such as an RSS presentation page (which should contain a definition of RSS, benefits for the subscriber, etc.) on your website (where you should include links to all your RSS feeds), promoting this RSS presentation page and your feeds on the most visible locations of your website, in your email messages, or on e-zine issues; make sure that you offer enough information to convince your visitors to subscribe to your RSS feeds. You can also promote your RSS feeds through external channels, like submitting them to good RSS Submission Directories.

9. Google base
An online search engine dedicated to consumers interested in products that are available for sale on the internet. Why should you get listed in it? Here are a few reasons: it's free, it provides very specific results, each feed includes product details. Shoppers will find your published products in their searches on Google Base, Google Product Search, Google Maps and even on the main Google web search. Their tagline "Post it on Base. Find it on Google" is a promise coming from Google. Why not check if it's true?

10. Get involved in online forums
10. 线上论坛
Invest time in subscribing to forums or discussions groups that deal with themes related to your business. Be careful though, you don't want to be banned for spamming. So be creative. Choose some forums and try posting once a week at least. Provide useful information and the other members will start trusting and loving your website.
Keep in mind that every business is different, so you need to be creative and patient until you find the best formula that brings you higher sales. Any experience you would like to share on what web marketing techniques a software vendor should have in mind to help spread the word about its product?

这十件事你做了多少呢??

Top海外软件下载站：

海外共享软件销售和推广! Kevin's Blog 已搬迁至独立域名 http://www.zetafocus.com

前段时间在cnsw论坛上见人推荐"Micro-ISV: From Vision to Reality"这本书，当时我竟然无知的询问是什么，今天在论坛上看到WinHack的推荐，顿觉自己在共享软件的道路上还有很长的路要走。无赖现在工作繁忙，闲时必当一一拜读。

<Orginally posted at http://www.cnsw.org/bbs/viewthread.php?tid=79128&highlight= by WinHack>

Micro-ISV: From Vision to Reality
这本算是最有名的共享软件方面的书了。   主要从宏观上面来介绍共享软件领域， 里面有很多成功人士的采访，很受用。
需要花钱购买，不过可以在Google Books看到免费版本：http://books.google.com/books?id=YKuYXO-LKrcC&printsec=frontcover&source=gbs_summary_r


The Emerging ISV Handbook： Sales Is Not Rocket Science
这本书我是在ASP 每月杂志上看到别人写的书评才知道的。 侧重市场营销方面。
作者在网站上放了电子版： http://www.isvprime.com/media/sinrs1.2_06.11.06.pdf

Eric Sink on the Business of Software
这本也很有名， 手把手教你怎么做软件生意。 作者有一个博客，可以从哪里学到很多知识 http://www.ericsink.com
Google Books 也有免费版本： http://books.google.com/books?id=h5IQuengOGIC&printsec=frontcover

Some valuable comments:

Micro-ISV: From Vision to Reality
这本重实做，属于指南型的。



Eric Sink on the Business of Software
这本重概念，属于解惑型的。

--by hacker47

如果你看过这几本书，欢迎在这里分享你的读后感

如果你仍在为了想出一个好的域名而感觉到烦恼，那么我给大家介绍一个域名生成网站 MakeWords.com. 该网站支持

*域名长度设置 MIN & MAX

*语言设置

*关键词搜索

*首字母及尾字母

*常见后缀及前缀的添加

*快速的注册入口

请看主界面：

＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝

Hello,

I was signing up for an affiliate accout today, unfortunately I cannot
find "China" in the country list. How can I go on with my registration
and for what reason (if any) you did not list in China??

Please advise, thanks.

Kevin

>>>>>>>>>>>>>>>>>>>>>>>>Reply<<<<<<<<<<<<<<<<<<<<<<<<

Kevin,

Unfortunately at this time we are not accepting affiliates from China.

Thanks,

Amber Wurfel
ShareASale Support

=====================================================

回复中并未对原因进行解释，看来暂时是不支持中国地区的Affiliate了。这使我们在Affiliate平台上又少了一个选择

Joomla再次获得第一，并不意外，它的系统效率很高，虽然初次上手有些繁琐，可熟悉后，是非常强大的。
而根据Joomla的说明，此次评比获奖所采用的版本是仍在测试中的v1.5rc版。希望它能尽快的发布。

这个最佳开源CMS系统的头衔中要加一个定语，就是基于PHP的开源CMS系统。

此次评比还有最有前途开源CMS系统：
1. MODx
2. TYPOlight, dotCMS

另外还有
Best Open Source Social Networking Content Management System:
最佳开源社会化网络CMS
1. WordPress
2. Drupal, Elgg

Best Other Open Source Content Management System:
最佳其他开源CMS
1. mojoPortal
2. Plone
3. Silva

作者: David Yin
原载: SEO 网站优化推广

今天注册域名特地搜索了一下Godaddy的折扣码，成功节省3$, 现特别分享给大家：

OYH3 - $3 off / $6.95 any .COM

OYH1 - 10% off whatever

BTPS7 - 20% any order of $50 or more

BTPS4 - 10% off anything

OYH2 - $5 off a $30 purchase

chill1 - 10% off

chill2 - $5 off $30

chill3 - $6.95 .coms

hash1 - 10% off

hash2 - $5 off $30

hash3 - $6.95 .com registration

gdd1101c - 10% off any order of $40 or more

资料来源：http://www.fatwallet.com/t/18/725207

汗，貌似有些文章还是转的我的

现在又有另外一个地方研究共享软件了，我去看看先。

海外共享软件销售和推广! Kevin's Blog 已搬迁至独立域名 http://www.zetafocus.com

根据商家网站给联属会员的回报支付方式，联属网络营销可以分为三种形式：

1.按点击数付费（Cost-Per-Click, CPC）。联属网络营销管理系统记录每个客人在联属会员网站上点击到商家网站的文字的或者图片的链接（或者Email链接）次数，商家（Merchant）按每个点击多少钱的方式支付广告费。

2.按引导数付费（Cost-Per-Lead，CPL；有的叫CPA，Cost-Per-Acquisition)。访问者通过联属会员的链接进入商家网站后，如果填写并提交了某个表单，管理系统就会产生一个对应给这个联属会员的引导（Lead）记录，商家按引导记录数给会员付费。

3.按销售额付费（Cost-Per-Sale，CPS）。商家只在联属会员的链接介绍的客人在商家网站上产生了实际的购买行为后（大多数是在线支付）才给联属会员付费，一般是设定一个佣金比例（销售额的10%到50%不等）。

上面三种方式都属于Pay For Performance（按效果付费）的营销方式，无论对于商家还是联属会员都是比较容易接受的。由于网站的自动化流程越来越完善，在线支付系统也越来越成熟，越来越多的联属网络营销系统采用按销售额付费的方法。由于这种方法对商家来说是一种零风险的广告分销方式，商家也愿意设定比较高的佣金比例，这样就使得这种方式的营销系统被越来越多地采用。

海外共享软件销售和推广! Kevin's Blog 已搬迁至独立域名 http://www.zetafocus.com

国外的affiliate平台简介:
1) Click Bank – 主要提供数字信息产品，例如可以直接下载的电子书
ClickBank也是一家有着优秀的广告监测追踪系统的专业联属网络营销联盟，付款周期短到只有两周。和其它联盟有点不同的是 ClickBank 主要是销售信息产品，所以其佣金一般比其他联盟要高，一般为40%～50%甚至更高。

2) Commission Junction – affiliate领域的行业老大，提供各种产品，例如计算机，信用卡，衣帽，鞋子等等。很多世界级的巨头公司都是他们的广告主。
CJ与全球500强中很多公司都有合作，可以说CJ你的产品很多都是顶级的。CJ是一个国际性的大型联属网络营销联盟，有着优秀的广告监测追踪系统，每个月给全球大量的联盟发布商以支票的形式支付佣金。CJ里的大多数商家都有PPL和PPS广告，其中最大的一个特点就是激励奖金。几乎大部分有经验的联属网络营销者都知道，为商家销售$5W～$10W将会获得一大笔激励奖金，当然这对于新手来说可能是不可思议的，不过这确实是存在的。佣金比率最高达到50%，大部分都在3%～15%之间。个人觉得CJ有一点做得很好，就是告诉发布商哪个商家和广告有比较高的平均收益，所以对于不打做市场调查的发布商来说很容易就可以找到一个商品去推广了。

3) BeFree – 现在也属于Commission Junction。

4) Linkshare – 一部份世界级的巨头公司是他们的广告主,里面的广告包含有CPC，CPM，CPA，CPL等各种广告，其中的广告商有比较著名的：walmart，register.com，Lancome，avon，sony，microsoft，dell等多家世界一流的广告！LinkShare 在2005年9月被日本最大的电子商务公司 Rakuten 以4亿2前5百万美金的价格现金收购。

5) Performics – 联盟里面的广告主也是比较好的公司，有那么一定档次。

6) Web Sponsors – 另一家专业的网络联盟，有一些像“free giveaway”之类的有档次的程序在里面。

7) Shareasale 是一个容易上手操作并且效果不错的联属网络营销联盟，你可以在1700多个商家中挑选与你网站或者博客相匹配的产品进行推广。最值得一提的事这个联盟的后台控制面板，相当易于使用并且反馈报告也很清晰明了，每月支付佣金。

8) ClickxChange – 几百个小广告主的组合。不过就我所知，它是唯一一家接受国外网上药店做为广告主的。

9) Clix Galore –提供多种形式的affiliate和多种形式的产品。

10) Fine Clicks –一个Shareasale.com的分部。

11) Fast Click – 小型联盟，对广告主和affiliates都有严格要求。

12) Affiliate Fuel – 中等规模的联盟. 想加入的话你的网站得有个顶级域名和2000的日IP量。

13) Dark Blue – 不大不小的联盟，特点是对广告主不收任何杂费。

海外共享软件销售和推广! Kevin's Blog 已搬迁至独立域名 http://www.zetafocus.com

* Don't use single words. Phrases are better than words.

* Be relevant. Make sure that the description of your web site reflects what you have to offer.

* Be a mind reader. Try to anticipate your prospective visitors' needs and meet them.

* Be specific. Choose keywords with a narrower focus to face less competition.

* Localize your keywords: make use of your geographical location, but avoid getting too specific. Also, be aware of the differences between words in different locations (e.g. elevator (US) - lift (UK), sweater (US) - jumper (UK)). Perform your optimization process accordingly to get the best results.

* Choose a primary keyword for which to optimize your web page, and some secondary keywords that can be helpful in increasing the number of your potential visitors who use them in their search.

* Use the available keyword research tools. They can be of great help, but don't neglect your own abilities.

* Test your final list on Google (home page). It's time consuming, but it's a must. Otherwise you will end up using keywords that have very little chance of ranking at least reasonably well in search engines.

* Make sure you use 3-4 different (but related) keywords on each of the pages of your web site. This approach has been proven to be quite successful.

* Pay attention to your keyword placement. The best places in the HTML layer are title tags, header tags, ALT tags, anchor texts, bold/italic tag content, URLs, meta-tags and comments. You can use Page Primer, a tool that "gives you detailed, customized tips to boost your search engine ranking by analyzing your page and providing personalized recommendations for your individual pages".

* Don't overlook misspellings of your selected keywords. Add them to your list.

* Review and rewrite your site to include the keywords you have selected.

* Use an internal site search function if you have a large site. Your visitors will navigate and find the info they're looking for much easier. You can also see exactly the terms they're searching on.

* Check keyword density (how many times a keyword is used on a page divided by the number of words on that page). Theoretically, the higher it is, the better, but this could turn against you. You could risk getting penalties form search engines.

* Target highly searched terms that have as little competition as possible. Nevertheless, if you happen to find a keyword with little competition, don't include it on your web site just for this reason alone.

* Focus on the conversion rate: the percentage of Internet users that perform searches using the keywords that you have selected and convert into buyers (of goods or services).

节选自：http://www.oisv.com/articles/marketing/choosing_keywords_efficiently_for_seo/

*Overture Inventory- currently a Yahoo! Search Marketing product - generates a list of related searches that include your term and also shows how many times the term was searched for during the last month.

*Related Pages- generates a list of possible keyword combinations based on lists of keywords that you provide

*Google's Keyword Tool- generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends

* Google Suggest- as you type, Google will offer suggestions

* SEO Book Keyword Suggestion Tool- shows top keyword phrases from Overture; links to other keyword research tools and links at various vertical databases, blog searches and tagging systems to show you top results from other information sources

* Digital Point Keyword Research Tool- shows you the results of your query from both Wordtracker and Overture for determining which phrases are searched for most often

* Good Keywords- a free Windows software for finding the perfect set of keywords for your web pages