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Hengdian Movieland becomes a dream city
2009-01-06 13:12

Thirty years ago, Hengdian was a tiny and remove town in Dongyang of central Zhejiang Province. Today Hengdian has become a world-renowned base for making films and television series in China. Famous American film director, John Mctiernan, once praised Hengdian Movieland, "it looks like the Hollywood in the past!"


As the worldwide financial crisis badly affecting the global tourism industry and the approaching of world famous brands such as Disneyland and Universal Studios, Hengdian Movieland is facing new challenges. However, its development path is unique. The Movieland was founded in 1996. The first movie shooting base was Streets of Guangzhou and Hong Kong, where the entrepreneurs would like also to develop tourism, but they failed.


In 2001, new tourism products had been designed by the newly established Hengdian Movieland Company Limited. The epic film "Hero" by Chinese famous director Zhang Yimou was shot in Hengdian at that time. Some magnificent martial art scenes in that film were copied as the Movieland's attractions. But they were still too dull for the audiences. Later Hengdian produced more live performances of some classic martial art film scenes, which could draw more and more tourists.


Great French novelist Victor Hugo said that art means two principles, one is idea and another is dream. Nowadays many of China's theme parks are having their own tourism ideas, but they are without "dream" elements.


So, the Dream Valley was the idea appeared in the minds of Hengdian's entrepreneurs. The Dream Valley comprises the fearful volcano, heavy rainstorm and mountain torrent scenes of the Mother Nature. It is very exciting to be in the scenery while you will be safe and sound. Additionally, you still can tour around the remake of the old street of China and water villages of lower reaches of Yangtze River.


Taiji Dream
is a 45-minute performance that uses a man-made "volcano" as the eye-catching background. Its ideas are the Chinese ancient philosophical elements to depict the scenes of the four seasons and the happiness of early springtime. Multimedia techniques, delicate choreography, stunning acrobats and surprising magic are to feast your eyes on.


Guided by the dreams and led by excellence of enterprise culture, Hengdian Movieland will strive to be among one of the top theme parks in the world in the next ten years.



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2009-01-06 21:54 | 回复
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