Bertelsmann exploring the sale of its book and music clubs
ReutersPublished: March 18, 2008
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BERLIN: Bertelsmann is exploring the sale of its book and music clubs, a move that would close the door on a business that helped make it one of the world's top five media companies.
Net income at Bertelsmann fell more than 80 percent in 2007 to 405 million, or $640.4 million, largely on write-downs at the U.S. division of its Direct Group book business.
Hartmut Ostrowski, the chief executive of Bertelsmann, said every strategic option for the Direct Group would be examined, including a sale, and added that Bertelsmann wanted to reach a decision by mid-2009.
The chief financial officer, Thomas Rabe, said a significant decline in CD sales and in book club memberships, coupled with the weak dollar, led to 414 million in write-downs.
The priority of the company is to sell the North American part of Direct Group, Rabe said.
"We have initiated the sales process," said Peter Olsson, head of Direct Group North America, adding that Morgan Stanley was helping with the process.
Ostrowski declined to say how much the company expected to receive for its U.S. business, which it had hoped to bolster by purchasing the U.S. book club Bookspan last year, as well as Columbia House, a membership-based seller of DVDs and music, in 2005.
The global book club unit generates about 13 percent of Bertelsmann's revenue, which was 18.8 billion in 2007.
Founded in 1835, Bertelsmann's fortunes have traditionally been linked to publishing and book sales. Reinhard Mohn founded the book clubs in 1950 when he started Bertelsmann Lesering (Readers Ring), building it into an international business with more than 20 million members.
It allowed members to purchase books at lower prices than in bookstores but obliged them to buy books on a regular basis, which generated a constant revenue stream.
"The book club unit is the nucleus of Bertelsmann," Ostrowski said. "The money we made from our book clubs in the 1950s and 1960s helped us buy the publisher Gruner + Jahr and it helped us build our TV business."
Today, Bertelsmann has six divisions including the publisher Random House and the European TV broadcaster RTL Group.
The company has been controlled by the Mohn family for the past 100 years and has opted to remain private.
The German media giant did not quite reach its target debt-to-Ebitda ratio of 2.3 by the end of 2007, referring to earnings before interest, taxes, depreciation and amortization. The actual ratio was 2.64 in 2007; Rabe said that by the end of February it was at 2.56 with debt standing at 6.1 billion.
Rabe said Bertelsmann expected to see moderate revenue growth this year, adding that net income was forecast to at least double compared with 2007.
"In 2007, we made extensive value corrections and removed risks such as the Napster legal dispute with the relevant expenses," Ostrowski said.
For Napster, payments of about 390 million in 2006 and 2007 to settle copyright-infringement claims filed by Warner Music, EMI Group and other companies probably helped to avert a $17 billion class-action lawsuit, Rabe said.
Ostrowski said Bertelsmann could decide next year on the future of its 50 percent stake in the music business Sony BMG, a joint venture with Sony. Options include buying Sony's stake, selling its stake to Sony or continuing the joint venture, he said. Operating profit at the BMG unit fell to 93 million in 2007 from 173 million a year earlier.