Good designers:
Decorate
Believe “less” is more
Fix problems
Are inspired within a genre
Macro design
Treat text as content
Use good typefaces
Code for one instance
Redesign
Great designers:
Communicate
Believe “less” and “more” co-exist
Prevent problems
Are inspired by their total environment
Micro design
Treat text as UI
Use good typography
Code for many instances
Realign