10 Tips for Planning an Outstanding Website
10个秘诀规划一个优秀的网站

When faced with the daunting task of planning what to include on your website and how to write the copy, here are a few tips that will make the task easier for you.
当面对艰巨的任务规划是什么，包括在您的网站上，以及如何写复制，这里有一些提示，会令任务让您轻松。

1. Visitor Friendly
1 .访客友好

The main thing to keep in mind is that your website needs to be visitor friendly. What this means is that your customer must be able to find what they are looking for easily and quickly. And that means great navigational system. Most websites either display their navigation bar on the left or at the top. And since most people are used to this type of navigation, it's best to stick with it. It also helps to include your navigation bar at the bottom of each page to save your visitors from having to scroll back to the top.
主要的事情请记住，是您的网站需要得到访问者的友好。这意味着什么是你的客户，必须能够找到他们所寻找的方便快捷。这意味着很大的导航系统。大多数网站或者展示他们的导航栏在左边或在顶部。而且由于大多数人都使用这种类型的导航，最好的坚持。它还有助于包括您的导航栏，在每个页面的底部，以节省您的访客不必翻阅回到顶端。

2. Search Engine Friendly
2 .搜索引擎友好

Search engines try to list sites that contain good content, so you need keywords and phrases on your pages that best describe your service and products. For example, if you are a florist, use the words such as florist, online florist, virtual florist, wedding florist, florist in Sydney, florist on line, flowers, floral, bouquets, floral arrangements etc as many times as possible to ensure high search engine ranking. To find out what keywords your customers may be searching check out:
搜索引擎的尝试名单的网站包含良好的内容，所以你需要的关键字和词组在您的网页上的最佳描述您的服务和产品。举例来说，如果你是一个花店，使用的词语，如花店，网上花店，虚拟花店，婚礼花店，花店在悉尼，花店就行，花卉，插花，花束，插花等多次尽可能以确保高搜索引擎排名。找出哪些关键字，您的客户可能会寻找退房时间：

http://inventory.overture.com/d/searchinventory/suggestion/
http://www.wordtracker.com

Once you decide on the keywords, use them in
一旦你决定对关键字，请使用他们在
(a) Your website's domain name
（一）您的网站域名
(b) The title of your page - This is displayed in the top bar of your browser window
（二）您的网页的标题-这是显示在最上面一栏的浏览器窗口
(c) The heading of your home page
（三）您的首页标题
(d) The first paragraph of your home page
（四）您的首页第一段
(e) Meta tags - Keywords, page title, description
（五）中继标记-关键字，网页标题，说明
(f) Titles of your graphics
（六）标题您的图形

Whilst it is important to use keywords as much as possible, it is also important you use them only if they are relevant and do not sound awkward. If you spam your keywords you may be penalised or even banned by some search engines.
虽然这是很重要的使用关键字，尽可能多地，但同样重要的，你只有使用他们，如果他们是相关的和不健全的尴尬。如果您的垃圾邮件您的关键字，您可能会受到惩罚，甚至禁止某些搜索引擎。

3. Informational vs On-line Store
3 .信息与在线商店

One of the first decisions you need to make is what type of website to have. Will it be informational only or will it be an on-line store or a combination of both? An informational website is like having an on-line brochure. It does not sell products directly to customers, but rather provides details of your business, its products and services and occasionally features a printable order form.
第一个决定，您需要做的是什么类型的网站。将它的信息的唯一或将它一个网上商店或两者兼而有之？一个信息网站，就像有一个在线的小册子。它并不直接销售产品给客户，而是提供的详情，您的企业，其产品和服务的功能，偶尔打印邮购表格。

The other type of website is an on-line store. It is a virtual salesperson who potentially never stops providing presales information to your prospects - and then making sales to them.
其他类型的网站是一个网上商店。它是一个虚拟的营业员谁可能永远不会停止提供售前展览资讯到您的前景-然后作出销售给他们。

4. Create a Plan
4 .创建一个计划

Before you start thinking about what to write on each page of your website, it is important that you create a plan, which lists all the pages you wish to include. Below is a list of the most commonly used pages:
在您开始思考怎样写上网站的每个网页，这是非常重要的您创建一个计划，其中列出了所有的页面你是否想包括。下面列出最常用的网页：

(a) Home Page (First Page)
（一）主页（第一页）
(b) Products / Services
（二）产品/服务
(c) Contact Us
（三）联系我们
(d) Pricing
（四）定价
(e) Testimonials / Product Reviews / Before & After
（五）鉴定/产品评论/前与后
(f) Frequently Asked Questions
（六）常见问题
(g) Response form such as "Subscribe" or "Enquiry" form
（ 七 ）项的反应形式，例如“订阅”或“查询”的形式
(h) On-line Magazine or Newsletter
（八）上线杂志或时事通讯
(i) Resources/Articles
（八）资源/文章
(j) About Us
（ 九 ）关于我们
(k) Guarantee
（ 十 ）保证
(l) Survey
（ 十一 ）调查
(m) Events Calendar
（ 十二 ）活动日程表
(n) Search My Website Feature
（ 十三 ）搜索我的网站专题/特色
(o) Return/Refund Policy
（ 十一 ）返回/退款政策
(p) Privacy Policy
（ 十一 ）隐私权政策
(q) Site Map
（ 十一 ）网站地图
(r) Copyright Information
（ 十一 ）版权信息
(s) Links
（ 十一 ）链接
(t) Media Information
（ 十一 ）媒体信息
(u) News
（ 二十 ）新闻
(v) On-line store
（ 二十一 ）网上商店

5. Cross-sell / Up-sell as part of your content
5.您的内容里包含交叉销售/向上销售

If a customer is looking for a particular product, offer them details of related products. By recommending other products, your customers will learn what else is available and in many cases it will translate to additional sales for you.
如果客户是寻找特定的产品，为他们提供的详情，相关产品。建议的其他产品，您的客户将学习还有什么是可在许多情况下，它将转化为额外的销售给你。

A company that does this exceptionally well is Amazon - www.amazon.com. Search for a particular book and you will find information on what other people who ordered this book also bought.
一间公司，这是否异常地好，是亚马逊-w ww.amazon.com。搜索某一本书，你会发现什么资料，其他人谁下令这本书也买了。

Make it as easy as possible for customers to complete an order by providing clear instructions. Ensure delivery costs are outlined before a customer begins the ordering process.
使它变得尽可能容易为客户完成一项命令，提供明确的指示。确保交付费用概述之前，客户开始订购过程。

6. Focus on the customer and their needs
6 .专注于客户和他们的需要

Rather than trying to "sell your business", let your prospects know how your product/service is going to benefit them. Emphasize the benefits and solve problems. Make this the focus of everything you write on every page of your site. Don't try to sell visitors your products or service, help them.
而不是试图以“卖您的业务” ，让您的潜在客户知道如何您的产品/服务是要惠及他们。强调利益和解决问题。使这个重点，一切你写上网站的每个网页上。不要试图出售游客您的产品或服务，帮助他们。

7. Remind your visitors
7 .提醒您的访客

Remind your visitors they can print out your content. They may browse around your website while it's printing.
提醒您的访客，他们可以打印出您的内容。他们可浏览靠近您的网站，而它的印刷。

8. Use headlines and sub-headlines to grab visitor's attention
8 .使用标题和分标题抢到访客的关注

9. Offer value
9 .提供价值

Offer bonuses, free trials, discounts and prizes. List the dollar value beside each bonus. People will feel they're getting a good deal and it will increase the value of your product.
提供奖金，免费试用，折扣及奖品。名单上的美元价值的旁边，每个奖金。人们会觉得他们得到一个很好的协议，它将保值增值您的产品。

10. Spell check and grammar check your website
10 .拼写检查和语法检查您的网站

Ensure there are no spelling or grammatical errors. Check that all links are working and graphics displaying correctly.
确保有没有拼写或语法错误。检查的各个环节的工作和图形的正确显示。

If you are still struggling with where to start, visit your supplier's or competitor's websites. Be careful that if you use copy from their site that you do not infringe copyright laws. If in doubt, contact the author or copyright owner and ask for permission.
如果您仍挣扎着从哪里开始，请访问您的供应商的或竞争对手的网站。小心，如果您使用复制，从他们的网站上，您不侵犯版权法的保护。如有疑问，请联系作者或版权拥有人，并要求许可。

Your ultimate goal is to turn a visitor into a customer. On your website, this is done by providing premium content. Each page should be its own mini site. As you have no control over how a visitor enters your website, it is important they are able to easily work out what your business offers and navigate to other pages within your site.
您的最终目标是把访客成一个客户。在您的网站上，这是做了提供优质内容。每个网页应其自己的迷你网站。正如你无法控制如何访问者进入您的网站，这是很重要的，他们就可以轻易地工作，什么对您提供的业务和浏览其他网页在您的网站。